Asian Business Discourse(s), Fachbücher von Francesca Gotti, Maurizio

Contents: Francesca Bargiela-Chiappini/Maurizio Gotti: Introduction - Dániel Zoltán Kádár: Power and Profit: The Role of Elevating / Denigrating Forms of Address in Pre-modern Chinese Business Discourse - Kenneth Kong: Metaphors in Network Marketing Discourse: Language, Ideology and Organisational Culture in Hong Kong - Miranda Lee: Uniqueness of Asian Promotion Discourse: A Contrastive Study of Hong Kong Bilingual Texts and Native English Texts - Yunxia Zhu: Effective Communication in Chinese Business Fax Writing - Habil Hadina/Shameem Rafik-Galea: Communicating at the Workplace: Insights into Malaysian Electronic Business Discourse - Bertha Du-Babcock: Communication Behaviors in Intra- and Inter-cultural Decision-making Meetings - Carl Hinze: Looking into 'Face': The Importance of Chinese Mian and Lian as Emic Categories - Michael Haugh: What Does 'Face' Mean to the Japanese? Understanding the Import of 'Face' in Japanese Business Interactions - Winnie Cheng/Martin Warren: // well I have a DIFferent // THINking you know //: A Corpus-driven Study of Disagreement in Hong Kong Business Discourse - Song Mei Lee-Wong: Raising Awareness of Hedging in Chinese Business Letters: Linguistic Symbol of Precision or Politeness? - Yeonkwon Jung: Power and Politeness in Korean Business Correspondence - Carmela Briguglio: Developing an Understanding of English as a Global Language for a Business Setting.