Lead Markets in Age-Based Innovations, Fachbücher

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described. Contents Early Adoption Patterns and Lead Markets of Selected Age-Based InnovationsAnalysis of Lead Market Candidate Countries Based on Extant TheoryMarket Participant StudyAge-Specialized Innovations: Stakeholder Structure and Implications Target Groups Researchers and students of innovation management, technology management, sociology, and gerontology Executives of product development The AuthorNils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.