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Communication in Political Campaigns, Fachbücher von William L. Benoit

40,15 €

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e. g. , speeches TV spots, debates, social media), sources of campaign messages, context (e. g. , primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U. S. election messages.

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Lieferzeit:2-4 Werktage
Hersteller:Peter Lang