Visible!, Fachbücher von Oliver Pott

We live in a Visibility Economy: for a customer, a business just does not exist when it is invisible to them. Nowadays, companies fail mostly because they do not offer a proper stage to their products and services, thus, they are invisible to their best target groups. It used to take large and expensive budgets for TV campaigns and full-page newspaper ads to create visibility. It had to be expensive, loud and jarring to generate attention and attract new customers – however, today, digital visibility can be planned and bought with the smallest of budgets. This particularly valuable visibility is readily available as raw material, like flour for a baker. It is smart visibility that is quiet yet highly relevant to customers and, therefore, the basis for great success. Entrepreneurs who have created smart visibility for their target group find new customers more easily, building their own brand along the way. They are more crisis-proof and have an unbeatable edge over their competitors. Furthermore, they can scale their turnover and grow both quickly and sustainably.