The Founder/'s Notes, Sachbücher

HEAVEN Part One. Life is art o The beauty of simplicity o Two points of view on life o A unified field theory of society o Steve Jobs' inspiration o Every day is a good day o Life is Art o The True Meaning of Life o Looking to the heavens while keeping your feet firmly on the ground Part Two. The end is also the point of origin o Searching and settling down o Everything in the world is a reflection of our own hearts o The art of meditation o The pinnacle of aesthetics is equilibrium o The grace and luxury of the Song Dynasty o Time is humanity's illusion EARTH Part One. My decade long path to entrepreneurship o The first journey: Ctrip o The second journey: Home Inn o The third journey: Hanting o The story of the first Hanting Hotel o What the three businesses have in common o My management experience and lessons learned o A small neighbourhood and a big neighbourhood o My darkest moments o China Style Service o The China Dream o A brief summary of my entrepreneurship o The rewards for me of entrepreneurship Part Two. To build a strong enterprise o An enterprise's ideals and original intent o Big market, fast development o Specialization is the magic weapon of business success o Aiming high o The dialectics of big and strong o The limit of velocity o Build a team of talented kindred spirits -- thoughts on a plane in America o Anxiety over internet-based marketing o Big wind and straight trees o Some points to consider before you start o Entrepreneurs and Professional Managers o A legendary founder of a company and his times o Company founders must be deeply immersed in their own products o My experience anticipating the future o Chain Business Management Part Three. Huazhu philosophy o Enterprise Philosophy o Huazhu's aesthetics o The positioning strategies of Huazhu's brands o Huazhu's business approach o Huazhu's Tao of management o On managing the "crucial few" o The Spirit of the Wolf, the Dragon and the Horse o How we look upon customers o How do we treat employees? o The biggest challenge we are facing o Huazhu's future management: common sense management o The future of hotels HUMANITY Part One. From a faraway place back to my hometown o Lost in Provence o Poetry and Growing Up o A trip to the south pole o Going on a long journey o Amazing Burgundy o Notes on selecting wine o A trivial matter called food o Treasures in my everyday life o The taste of my hometown o Fondness for Jiangnan Part Two. From Buddhist renunciation to social engagement o Luxury goods o My circle of friends o Sex, marriage and love o Business and friendship o From Buddhist renunciation to social engagement o Information and energy o Metaphysics and physics o Our great era.