Mcgraw Hill Book Co, Fachbücher, The Business Style Handbook, Second Edition: An A-To-Z Guide for Effective Writing on t...
29,87 €
Introduction Writing: a core competency How to meet the standard 1. Fortune 500 Survey Results It matters Guidelines, with caveats The content explosion Influence of technology How employees are writing When you need a stylebook Stylebooks used by companies' professional writers Coping with lag time Strong views on buzzwords Preferred dictionaries How it all adds up 2. Why Style Matters Language is dynamic Writing that gets the job done Take charge Pulling it together 3. The Case for Standards Time for companies to invest in the users Create a standard Win employee buy-in 4. Write WITH Purpose Have a goal Know your audience Write and think at the same time Use the right language Keep it short . . . most of the time Make longer documents user-friendly Get right to the point Take the credit Shift the emphasis Take a stand Think about point of view Keep a tight timeframe Strengthen your professional brand Review everything Make it look good Budget your time 5. Email: Before You Hit Send Write smartphone-friendly emails Choose the right style Be cautious with content When to use email, and when not to Use cc, bcc and Reply to All appropriately Make it easy on your reader Be formal in formal email Be appropriate with greetings Sign off Be smart about email The A-to-Z Entries Sources We Like Notes Bibliography List of Fortune 500 Companies.
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