John Wiley & Sons, Fachbücher, Digital Marketing for Dummies (Englisch, Russ Henneberry, Ryan Deiss, 2020)
34,14 €
Introduction 1 Part 1: Getting Started with Digital Marketing 5 Chapter 1: Understanding the Customer Journey 7 Chapter 2: Choosing the Right Marketing Campaign 27 Chapter 3: Crafting Winning Offers 39 Part 2: Using Content to Generate Fans, Followers, and Customers 61 Chapter 4: Pursuing Content Marketing Perfection 63 Chapter 5: Blogging for Business 87 Chapter 6: Taking Stock of 65 Blog Post Ideas 107 Part 3: Generating Website Traffic 135 Chapter 7: Building High-Converting Landing Pages 137 Chapter 8: Capturing Traffic with Search Marketing 155 Chapter 9: Leveraging the Social Web 181 Chapter 10: Tapping into Paid Traffic 213 Chapter 11: Following Up with Email Marketing 237 Part 4: Measuring, Analyzing, and Optimizing Campaigns 263 Chapter 12: Crunching Numbers: Running a Data-Driven Business 265 Chapter 13: Optimizing Your Campaigns for Maximum ROI 287 Part 5: The Part of Tens 301 Chapter 14: The Ten Most Common Digital Marketing Mistakes 303 Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume 309 Chapter 16: Ten Essential Tools for Digital Marketing Success 321 Index 337.
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