John Wiley & Sons, Fachbücher, Selling on Amazon for Dummies (Englisch, Joseph Kraynak, Deniz Olmez, 2020)

Introduction 1 Part 1: Getting Started with Selling on Amazon 5 Chapter 1: Laying the Groundwork 7 Chapter 2: Selling on Amazon in a Nutshell 25 Chapter 3: Setting Up Your Amazon Seller Account 39 Chapter 4: Becoming Familiar with Seller Central 53 Part 2: Procuring Products to Sell on Amazon 71 Chapter 5: Knowing What You Can and Can't Sell on Amazon 73 Chapter 6: Finding Products with Profit Potential 81 Chapter 7: Exploring Your Product Sourcing Options 101 Chapter 8: Evaluating and Negotiating with Suppliers 123 Part 3: Getting Down to the Business of Selling 137 Chapter 9: Listing Products for Sale on Amazon 139 Chapter 10: Fulfilling Customer Orders 171 Chapter 11: Helping Shoppers Find You and Your Products 195 Chapter 12: Boosting Sales with Marketing and Advertising 207 Chapter 13: Focusing on Customer Service 231 Chapter 14: Building and Managing Your Own Webstore 247 Chapter 15: Managing Your Inventory 263 Part 4: Taking Your Business to the Next Level 277 Chapter 16: Putting Additional Amazon Seller Tools to Work for You 279 Chapter 17: Building Your Own Brand (or Not) 297 Chapter 18: Taking Advantage of Third-Party Tools and Service Providers 311 Chapter 19: Expanding Your Operations: B2B and Global Sales 321 Part 5: The Part of Tens 335 Chapter 20: Top Ten Advertising Tips 337 Chapter 21: Ten Tips to Deliver Awesome Customer Service 345 Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products 353 Index 361.