John Wiley & Sons, Fachbücher, Social Media Marketing All-In-One for Dummies (Englisch, Jan Zimmerman, Deborah Ng, Miche...

Introduction 1 Book 1: The Social Media Mix 5 Chapter 1: Making the Business Case for Social Media 7 Chapter 2: Tallying the Bottom Line 27 Chapter 3: Plotting Your Social Media Marketing Strategy 47 Chapter 4: Managing Your Cybersocial Campaign 69 Book 2: Cybersocial Tools 89 Chapter 1: Discovering Helpful Tech Tools 91 Chapter 2: Leveraging SEO for Improved Visibility 115 Chapter 3: Optimizing Social Media for Internal and External Searches 147 Chapter 4: Using Social Bookmarks, News, and Share Buttons 171 Book 3: Content Marketing 193 Chapter 1: Growing Your Brand with Content 195 Chapter 2: Exploring Content-Marketing Platforms 205 Chapter 3: Developing a Content-Marketing Strategy 233 Chapter 4: Getting Your Content to the Masses 245 Book 4: Twitter 255 Chapter 1: Using Twitter as a Marketing Tool 257 Chapter 2: Using Twitter as a Networking Tool 271 Chapter 3: Finding the Right Twitter Tools 287 Chapter 4: Social Listening with Twitter 299 Chapter 5: Hosting Twitter Chat 305 Book 5: Facebook 319 Chapter 1: Using Facebook as a Marketing Tool 321 Chapter 2: Creating and Sharing Content on Facebook 343 Chapter 3: Advertising and Selling on Facebook 361 Chapter 4: Streaming Live Video on Facebook 373 Book 6: LinkedIn 383 Chapter 1: Promoting Yourself with LinkedIn 385 Chapter 2: Promoting Your Business with LinkedIn 403 Chapter 3: Using LinkedIn as a Content Platform 421 Book 7: Getting Visual 431 Chapter 1: Pinning Down Pinterest 433 Chapter 2: Snapchatting It Up! 465 Chapter 3: Getting Started with Instagram 485 Chapter 4: TikTok(ing) Around the Clock 507 Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 519 Book 8: Other Social Media Marketing Sites 533 Chapter 1: Weighing the Business Benefits of Minor Social Sites 535 Chapter 2: Maximizing Stratified Social Communities 547 Chapter 3: Profiting from Mid-Size Social Media Channels 575 Chapter 4: Integrating Social Media 583 Chapter 5: Advertising on Social Media 601 Book 9: Measuring Results and Building on Success 629 Chapter 1: Delving into Data 631 Chapter 2: Analyzing Content-Sharing Metrics 645 Chapter 3: Analyzing Twitter Metrics 659 Chapter 4: Analyzing Facebook Metrics 669 Chapter 5: Measuring Other Social Media Networks 677 Chapter 6: Comparing Metrics from Different Marketing Techniques 687 Chapter 7: Making Decisions by the Numbers 707 Index 721.