Quarto Publishing, Fachbücher, Mark Kingsley (Englisch, Mark Kingsley, 2023)
37,82 €
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for ,defining, building, and delivering brands today. Richly illustrated ,and ,easy to navigate, this comprehensive reference pairs ,clear explanations ,of each ,principle ,with ,visual examples ,of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured ,principles are as diverse as: , - Authenticity - Social Responsibility - World Building - Gatekeepers - Rituals and routine Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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