Perceptual Differences of Urban Destination Websites, Fachbücher von Karin Wimmer

It s you! - In 2006 the Time Magazine declared the Internet user the Time s Person of the Year. Considering that in March 2007 there were more than 1.1 billion people using the Internet, which is in fact a sixth of the world population, this election is not surprising. This should be reason enough to take the Internet user serious and to not underestimate his demands and expectations. However, even though there are numerous guidelines as to how to make a website successful, the provider and the user may have different perceptions of the website. Up to now substantial research has been carried out about the usability, the design and the image of websites. However, it has not been investigated whether a website is perceived equally by the provider (destination manager) and the user (potential tourist) or what the possible differences in these perceptions are. Consequently, the empirical pa.