Penguin Random House, Fachbücher, Creating Competitive Advantage (Englisch, Jaynie L. Smith, William G. Flanagan, 2006)
24,20 €
Zusatztext "So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library." -- David Neeleman, CEO, JetBlue Airways "Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent… Just be sure that you unleash it before your competitors do… The sooner you read [Creating Competitive Advantage], the sooner you'll profit from it." -- Jay Conrad Levinson, author of Guerrilla Marketing "Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. Creating Competitive Advantage is just such a book." --.
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