HarperCollins, Sachbücher, Predictably Irrational (Englisch, Dan Ariely, 2010)
11,10 €
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Zusatztext “Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.” Informationen zum Autor Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family. Klappentext Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fift.
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