Open Source Customer Relationship Management Solutions, Fachbücher von Henrik Vogt
The book reveals the overall importance of a customer relationship management system especially for small and medium-sized en... Mehr erfahren
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Lieferzeit: 2-4 Werktage
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The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed.The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software.In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the topic of open source software.By revealing what a CRM have to fulfill in order to be classified as customer relationship management system according to the findings in the literature, various requirements are identified.In the next step, the three most popular open source CRM software systems Sugar.
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Lieferzeit:2-4 Werktage
Marke:Diplomica