Penguin Random House, Fachbücher, Scenario Planning in Organizations (Englisch, Thomas J. Chermack, 2011)
34,73 €
Zusatztext “All CEOs, university presidents, leaders of national nonprofits, and politicians face the same problem: coping with uncertainty. Scenario planning addresses this central problem. One cannot attend a planning session in any large organization without the topic of scenario planning arising. Professor Chermack puts the various approaches to scenario planning in a highly readable and useful context. For those of us who have used a variant of scenario planning for many years, there is much to learn in this approach. Professor Chermack is well on his way to becoming a major resource for this important planning tool.” —Vance Opperman, President and CEO, Key Investment, Inc.; Audit Committee Chair, Thomson Reuters; and former President, West Publishing Company “With extensive expertise, Tom Chermack spotlights scenario planning a.
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