Princeton, Fachbücher, Capitalism without Capital - The Rise of the Intangible Economy (Englisch, Stian Westlake, 2018)
20,90 €
Informationen zum Autor Jonathan Haskel is professor of economics at Imperial College Business School. Stian Westlake is a senior fellow at Nesta, the UK's national foundation for innovation. Haskel and Westlake are cowinners of the 2017 Indigo Prize. Klappentext Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also p.
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